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We Do Samples is a leading product samples agency working with FMCG beauty brands and other household names including Colgate Palmolive, A.G. Barr, NOMO and more.

By creating a unique blend of digital and physical product displays in universities across the UK, the team at We Do Samples help established brands reach Gen Z & penetrate the student space.

This involves a lot of moving parts and expertise. But it’s the team’s strong ethos that Gregory Allen, Founder & Director at We Do Samples, credits with making them stand out in the industry:

“Our reputation is built on delivering high-quality product sampling, which sometimes means being selective about the opportunities we take on. As a small agency, it's crucial that the logistical side runs smoothly and without issue - that's how we continue to give big brands the confidence to work with us.”

The Transport Problem

The work that We Do Samples does is multifaceted. For each campaign, the team must organise for thousands of promotional products (and artwork) to be:

1. packed correctly,
2. shipped to multiple university campuses across the country,
3. delivered to the facility on time (and by an experienced driver)
4. then set up and presented in the right way to showcase/introduce the brand to university students.

Led by John, Head of Sales and Logistics Solutions at Freightlink, our team has supported the team at We Do Samples with a number of campaigns, including the delivery of over 300,000 promotional cans across 17 pallets. We Do Samples then organised the pallets into 50 separate deliveries (with an even mix of flavours) for universities across the UK, which we helped deliver to the destination on time.

“John’s unrivalled knowledge of the sector has helped us a great deal over the years.”- Gregory, Founder & Director at We Do Samples

To ensure convenient unloading for both the driver and for We Do Samples, we tailor the transport vehicle to the destination of the goods. For example, if the goods are heading to a small building, we will arrange for them to be transported via courier. If they are being sent to a larger exhibition hall, we then send them via pallet.

In this way, we save our customer money by avoiding sending all the goods on pallets unless absolutely necessary. 

“This dynamic way of working helps us to reduce costs and protect profit margins. The flexibility that Freightlink provides us has been an invaluable asset over the years.” - Gregory, Founder & Director at We Do Samples.

We were recently able to support the team with another project which delivered 15 large pallets of samples to universities across the UK.

The (Freightlink) Solution

In collaboration with agency partner Raptor, We Do Samples was tasked with organising the delivery of 15 large pallets of Reign Storm zero-sugar vegan energy drinks to universities across the country.

The goods included cans, print media, easels, displays for prints and more. All had to be delivered to each destination within a 1 week window by experienced drivers.

Taking 15 large pallets of stock and artwork, the We Do Samples and Freightlink Logistics Solutions teams divided the supplies into 49 pallets, each with its own destination. From there, we arranged for the pallets to be sent to their university accommodation destinations.

After arriving at the destination, the stock was assembled and displayed in time for the student events to begin.

Each We Do Samples delivery is bespoke and requires the human touch. With so many moving parts, it’s no surprise that Gregory and the team value transparency and pre-established costs. 

“With Freightlink, we always get clear, upfront pricing with no hidden costs. We’re a small business with big customers, so having the support of Freightlink’s experts to help cut through the BS in a competitive industry is priceless.” - Gregory, Founder & Director at We Do Samples.

Why choose Freightlink?

From expert support to flexible deliveries and upfront pricing, Freightlink gives businesses across the GB and EU peace of mind and cost-effective service.

“The drivers go above and beyond to help people on the ground where they deliver the products, and Freightlink gives us clear communication from A to B. Especially after Brexit, having a partner like Freightlink gives us the confidence to offer the best service to our customers” - Gregory, Founder & Director at We Do Samples.

What’s next for We Do Samples? In 2025, the team are looking forward to bringing their popular service to brands and universities in the Republic of Ireland. We will be there to support them as they continue to grow.

There are more than 35 million businesses across the GB and EU. Most of these require some form of transport, which happens to be our specialty. Find out more about how we can help you grow your business faster with our industry-leading transport services.

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