Brittany Ferries have unveiled their new branding with a striking new logo that will feature on every one of their vessels. The new logo uses a different style of text and and is more eye catching by adding more colour, with the bright shades of orange, green and blue.
The new logo has been carefully researched, taking into account customer feedback and the belief that it better represents what their company stands for and offers to the public;
"The design more truly reflects the fullness of the Brittany Ferries experience: the richness of travel by sea, the warmth of the welcome ashore and on board, and the spirit of discovery for some of Western Europe’s most beautiful holiday destinations."
Brittany Ferries is currently on a mission to ensure that their brand has longevity and this redesign is just a small part of their multi-million euro investment in pursuing this.
Florence Gourdon, the marketing director for Brittany Ferries says,
"This new look stands for everything that makes our brand: The quality of our products and services, the passion, pride and professionalism of our teams and our bright future with brand new ships and rich experiences on the horizon."
Three brand new ferries are under construction and are due to join the fleet from next year. A large amount of money and development is also being invested into the Brittany Ferries experience, including their online check-in and the customer sailing experience.
"This is the right time for an exciting change. We last evolved our logo 15 years ago and so much has changed in that time - for example we now live in a digital world. And while the previous logo fully communicated the reliability and trustworthiness of our ferry service, it didn’t fully embody the emotional side of travelling and holidaying with Brittany Ferries and the discoveries inherent in the fabulous destinations we serve."